Food Lion MVP Rewards customers can now donate their “Shop & Earn” MVP rewards to help feed their neighbors in need. To participate, customers load their monthly Shop & Earn personalized offers to their account at the beginning of the month. After achieving earned offers throughout the month, they simply select the option on the app or Foodlion.com to donate their rewards and their dollars will immediately be donated to the Food Lion Feeds Charitable Foundation. Food Lion Feeds Charitable Foundation’s mission is to mitigate hunger in the towns and cities Food Lion serves so that no one has to choose between dinner and rent or gas and groceries.

“We’re so excited to offer our customers the opportunity to help feed their neighbors in need just by purchasing the items they love most,” said Deborah Sabo, senior vice president of marketing at Food Lion. “Nourishing our neighbors in the towns and cities we serve and setting them up for success in life is deeply important to us at Food Lion. We know our customers are incredibly caring, so we wanted to offer them an opportunity to donate their Shop & Earn Rewards to those customers who may need a little help feeding their families, especially during this unprecedented time.”

This is the latest step in Food Lion’s mission to end hunger in its 10-state footprint and address the growing food insecurity issues, especially now because of the high unemployment rate resulting from the COVID-19 pandemic. Food Lion has already committed to donate $3.1 million to support the towns and cities it serves during this crisis.

Shop & Earn MVP rewards are earned on top of savings customers already receive through Food Lion’s everyday low prices, coupons, MVP hot sales or other discounts. It takes only one “click” to load monthly personalized offers and begin earning rewards.

To enroll, customers should:

  1. Load: To load personalized monthly offers tied to their MVP Card, customers should visit www.foodlion.com and access the Shop & Earn tab on the Savings Hub or activate via the Food Lion Mobile App.
  2. Shop & Earn: Start shopping and scan their MVP Card with each purchase. Track progress towards their rewards at www.foodlion.com/promotions/shop-and-earn/ or on the Food Lion Mobile App. Customers have until the end of each month to earn rewards. Rewards are instantly loaded to their MVP Card.
  3. Redeem: Rewards are automatically redeemed on their next shopping trip, and now can be donated in $1 increments if the customer chooses to do so.

Shop & Earn works in conjunction with a customer’s MVP card, print and digital coupons and in-store sales, helping them save even more. In addition, if a customer shops online with Food Lion To-Go, they can earn rewards for all qualifying purchases, which can then be redeemed on their next in-store shopping trip or donated to help their neighbors in need.